When I was a kid, I hand-coded websites for my parents’ friends, took photos, developed them in my high school darkroom, and used their copy of Photoshop to design graphics for those early sites. I also worked for my high school newspaper and wrote stories about everything I could. I’ve always loved every part of the creative process, and that passion continues today.

Because I wanted a home for all my creative projects, I bought this domain name years ago (someone else already owned MattMcDonald.com) and have kept it ever since. Under the name EqualityDesigns, I launched a clothing company, published a magazine, ran a design agency, and now use it as my personal portfolio.

Today, I’m a new media entrepreneur and creative consultant with years of experience building websites, campaigns, and brands; producing photo and video content; managing projects; and driving visibility through SEO and ad strategy. I’ve worked as a photojournalist, spent time in the action sports industry, and now focus on local entertainment and tourism. I’ll always be a journalist at heart, telling stories about the City of Seattle and capturing moments from local events. I also hand-coded the WordPress theme used on this site myself and am in the process of building a new one.

As a parent, I’ve also started creating content in the world of toys, which my kids love to be part of. Over the years, I’ve led innovative, data-driven marketing campaigns that doubled sales and web traffic.

A balanced life of strategy and creativity keeps me inspired. Feel free to explore my work below and don’t hesitate to reach out!

• •Excellent communication, technical, problem solving and multimedia skills that may be adapted to any work environment
• •Experience working in a broad range of positions ranging from journalism, project management, sales, information technology, content creation, sales, partnerships, web development and social media
• •Art & design: Created multimedia marketing content ranging from photo essays to animation to full brand guides
• • Management: Oversaw internal and contract teams for event setup, campaign and content creation, and creative feedback
• •Computer knowledge: AI tools, Adobe Creative Suite, Canva, Capcut, SEO, Ad Buying/CRM, Asana, Trello, Google Apps, Microsoft Suite, HTML, CSS, PHP, Javascript, Final Cut, database management and a variety of content management systems like WordPress and Squarespace

To stay with my naming theme my photo and video work is listed under EqualMotion. You may have seen some of my action sports, wedding or Space Needle photos before. Photography is also one of my favorite hobbies, so a lot of the work you might see was just for fun.