Multimedia projects are an easy way to captivate your online audience and keep bringing users back to your Web site on a regular basis.
Recently one of our clients BuildStrong Productions teamed up with Funner and Wildcard Entertainment to promote a show for Seattle hip-hop artists Macklemore and Mad Rad.
BuildStrong brought one photographer and two videographers to the show.
This provided content for the BuildStrong Web site for days after the show, which kept bringing people back to the Web site that either went to the show or others that missed it.
After the show: photos and review
A photo gallery and a “time lapse video” were released on the BuildStrong Blog. This post was also released on social networking sites, like Twitter and Facebook.
After the show: Video 1
The Funner / WildCard crew released the first video from the night on the blog. This was pushed out on social networks again.
After the show: Video 2
The Funner / WildCard crew released the second video from the night on the blog. This was pushed out on social networks again and through the bands that performed.
Page views on the BuildStrong Web site jumped by 20 to 30,000 page views a day just because of the new content. By creating unique content more people know about the brand and the chances of people returning to the site have increase greatly.
